Matt Wales is a writer and gambolling summer child who won't even pretend to live a busily impressive life of dynamic go-getting for the purposes of this bio. He is the sole and founding member of the Birdo for President of Everything Society.
According to Reuters, the pro-Israel ad - created by the Israeli Ministry of Foreign Affairs as part of an"advocacy drive" amid the continuing Israel-Hamas war - featured images of Hamas militants, rocket attacks, terrified Israeli families, explosions, and blurred graphic footage, culminating in the message,"We will make sure that those who harm us pay a heavy price."
In one instance, the advertisement had been seen by a six-year-old boy while playing Angry Birds, and Reuters reports it was also served to users, including children, of a number of other games: Alice's Mergeland, Stack, Balls'n Ropes, Subway Surfers, and Solitaire: Card Game 2023. Reuters says it was unable to determine which advertisers were serving the advert to Angry Birds and other games, despite contacting 43 firms listed as Rovio's third-party data providers, and contacting ad companies the Israeli government confirmed it had spent money with.
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