Unless a renewed emphasis is placed on high performance, endeavours to promote the game with a new broadcast package will be for naught
Rugby Australia has unveiled a comprehensive package of broadcast rights in an attempt to gain much-needed revenue.Rugby Australia has unveiled a comprehensive package of broadcast rights in an attempt to gain much-needed revenue.ugby Australia is banking on hosting the 2027 World Cup and a lucrative new broadcast agreement to save the game in this country, but it will not achieve its goal unless it focuses more on high performance outcomes.
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