NFU Mutual joins forces with UK farming unions to address the alarmingly high fatality rates on rural roads. The insurer, alongside RoSPA, the Farm Safety Foundation, British Horse Society, and Older Drivers Forum, develops a Code for Countryside Roads to guide safer driving in rural areas. This initiative stems from data revealing almost double the fatalities on rural West Midland roads compared to urban highways in 2023.
NFU Mutual has partnered with the four UK farming unions to promote safe and considerate use of countryside highways.NFU Mutual published a Code for Countryside Roads as analysis shows rural roads remain significantly more dangerous for those traveling in cars and vans.
The partnership comes as analysis of official DfT figures shows there were almost double the number of fatalities on West Midland rural roads than urban highways in 2023. Nick Turner, Chief Executive of NFU Mutual, said: “Rural roads are the arteries of our countryside, vital to the rural economy and serving to connect us all to the benefits of the great outdoors.
“Every road death is an avoidable tragedy, and every road user has a responsibility to protect themselves and others, but the disparity in safety between urban and rural roads and the higher risk shouldered by vulnerable road users suggests that more can be done.
Rural Road Safety NFU Mutual Farming Unions Code For Countryside Roads Road Fatalities
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