Ryan Reynolds’ Maximum Effort Firm Invests in Homage Brand

Homage creates licensed apparel for major sports leagues including the NBA and NFL.

and the Kelce brothers. It also collaborates with a number of brands including Starter, with which it recently launched a varsity jacket worn by Barry Sanders to the 2024 NFL Draft.How to Set Your Beauty Investor Playbook on Fire, According to Experts

“The highlight of my 17 years building Homage is seeing how our customers express their passions and build community through our products,” said Ryan Vesler, the brand’s founder and chief executive officer. “Homage exists to tell stories that move people — one T-shirt, one hoodie and one Starter jacket at a time,” added Ricky Engelberg, head of sports for Maximum Effort Investments. “At Maximum Effort, this aligns perfectly with our mission of bringing people together in smart, fun, unexpected ways. Our investment in Homage represents an exciting new avenue for us to execute on that mission. We’re looking forward to expanding the incredible brand and business that Homage has built.

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