Safe bet: the media relationships that give horse racing a good run in NSW

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Safe bet: the media relationships that give horse racing a good run in NSW
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  • 📰 GuardianAus
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Sydney’s main news providers have many interests in common with the pugnacious leadership of Racing NSW. Have they become too close?

to promote the richest horse race in New South Wales, The Everest, promoted with an eight-page wraparound of the newspaper including a story that purported to reveal a Victorian plot to undermine the “NSW showcase”.

What is not disclosed in the videos are details of the commercial arrangements between Racing NSW and News Corp, which over many years has given racing benign coverage, and at times full-blown promotion. Insiders told Guardian Australia that the Daily Telegraph and Sydney Morning Herald have multimillion-dollar deals with Racing NSW and the TAB which include agreements to print the form guide.

“It’s an advertising deal and we obviously would find it more difficult to print the form guide if it didn’t contain ads. It’s the same principle with the rest of the newspaper,” he said. Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup “I don’t think it’s unsubtle as messages coming down from on top. But they write within a culture and that culture normalises to the interests of the business. [Racing NSW and News] just end up with a shared worldview.”

“I had an issue. I chose not to work under a certain editor at that time, because his ideas of what was ethical and what was not differed from mine. I am not saying who was right and who was wrong – but I decided not to stay there,” he said.

V’landys declined to answer questions from Guardian Australia except for providing a list of achievements of Racing NSW under his tenure as chief executive.

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