Some dairy products have had their prices cut by as much as 60 per cent
The supermarket reduced the price of items such as cheese, yoghurt, and cream by up to 60 per cent. The price changes will also not affect how much farmers will be paid.
It comes after competing supermarket such as Tesco, Aldi, Lidl, and Asda reduced the price of their milk products. More recently, Tesco slashed the cost of pasta and cooking oil in stores after dropping the price of 30 items, the Mirror reports.
“As we see the commodity prices starting to fall for milk, we have lowered the price of over 40 own-brand products in supermarkets. From today, customers will be able to save as much as 60% on the price of a wide range of items including hard and soft cheeses, yoghurts and cream. “We are also adding popular dairy products to our Nectar Prices campaign for the first time tomorrow, including customer favourites like Lurpak and Philadelphia. We are relentlessly focused on offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us.”
Sainsbury's price cut examples Here are some examples of products that have been reduced in price from today at Sainsbury's :
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