Sainsbury’s has said it will pump a further £50 million into its latest price-cutting push to support customers facing the soaring cost of living.
Sainsbury’s has said it will pump a further £50 million into its latest price-cutting push to support customers facing the soaring cost of living.
Sainsbury’s added that more than £15 million has been specifically directed to pricing improvements for festive food and drink items. “We are accelerating our commitment to being the best value, investing a further £50 million in lowering prices and doing everything we can to fight inflation and help our customers enjoy celebrating this year.
Mr Roberts added: “I would like to thank every one of my colleagues who are working tirelessly to deliver a brilliant Christmas for our customers.
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