Consumer group Which? compared the cost of shopping trollies at the UK's biggest supermarkets every day throughout 2024 - and the difference in price is staggering, even for Nectar card holders.
Which? revealed the UK's cheapest and most expensive supermarkets of 2024. READ MORE:Sainsbury's shoppers who hold a Nectar card has been issued a warning - as a study showed they could be paying £615 more a year compared with a budget supermarket.
In order to assess how supermarkets compared in terms of price, the consumer watchdog analysed the cost of up to 200 branded and own-brand products every day over the course of a month - from Heinz beans to own-label milk. Sainsbury's shoppers who hold a Nectar card has been issued a warning - as a study showed they could be paying £615 more a year compared with a budget supermarket
In comparison, Sainsbury's shoppers who hold a Nectar card still pay more than Aldi customers, with the shopping trolley average at £112.13 . It comes as analysis by Kantar revealed Tesco, Sainsbury's, Lidl and Aldi were the major winners in Britain's Christmas supermarket wars as they all posted big sales growth.
Read More Experts reveal why supermarkets want you to sign up to loyalty cards Growth from its convenience, superstore and online channels helped its market share rise to 28.5 per cent - its highest since January 2016.
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