“This is not about going against the authorities. It’s about being positive, not passive. We have known for years that something has to change. The time is now… I don’t want to rush a collection just because there is a deadline. This season, I want to ...
announced it would not show on any of the official Fashion Week schedules in 2020, deciding to “lead its own rhythm” in the light of the coronavirus crisis, it became the first of the storied Parisian houses to break with tradition.
In opting out of the pre-set fashion calendar, the house insisted “business as usual” was not an option – laying down a gauntlet to other luxury houses in the process.has decided to take control of its pace and reshape its schedule,” read a statement from the house, released on 27 April. “Now more than ever, the brand will lead its own rhythm, legitimating [sic] the value of time and connecting with people globally by getting closer to them in their own space and lives.
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