Samsung's next best QD-OLED TV for 2023 combines high brightness with high value
to achieve a brightness level up there with the S95C. So the S90C is around 20% less bright than the LG G3, too. But again, it’s also significantly cheaper.
All of which means that whatever you’re watching, be it a dark scene with bright highlights or something that’s consistently bright right across the screen, the S90C looks brighter than any of its closest OLED rivals… and, frustratingly, than the 83-inch model of the S90C too, most likely. The only exception to this is motion. As we’ve seen for a few years now, the S90C’s default motion options are really quite a mess, smoothing 24p movie images too much, and throwing up distracting amounts of flickering and haloing noise around moving objects.
One last strength of the S90C is that it joins other OLED technologies in being watchable from almost any viewing position – handy if some members of your household routinely have to watch TV from a steep angle. Samsung’s Object Tracking System plays a definite part in this, despite it not having as much hardware support as the OTS systems on more high-end Samsung TVs. While dialogue and object placement isn’t quite as crisp and precise as it is with the S95C, it’s still good enough to create a busy and involving soundstage that’s capable of getting decent value out of Dolby Atmos soundtracks.
The only bum note in the S90C’s design is its feet. These look and feel cheap and plasticky for a TV that is still, after all, quite a premium product. They do at least attach fairly close together rather than under the TV’s corners, though, meaning the TV can sit comfortably on a piece of furniture that narrower than its frame.
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