Samsung could add generative artificial intelligence technology to its voice assistant Bixby, a top executive at the company told CNBC.
Samsung's Bixby is across the company's devices, from smartphones and smartwatches to its appliances.
Samsung Electronics Co. Galaxy S24 smartphones during a media preview event in Seoul, South Korea, on Monday, Jan. 15, 2024. Samsung, the world's most prolific smartphone maker, is leaning into artificial intelligence as the key to unlocking greater sales this year.
Samsung's Bixby is across the company's devices, from smartphones and smartwatches to its appliances. The firm sees it as a key tool for users to control their devices in their home.latest S24 series of smartphones "With the emergence of generative AI and LLM technology, I believe that we have to redefine the role of the Bixby, so that Bixby could be equipped with generative AI and become more smarter in the future," Choi said, adding this will "enable a more natural conversation and to work out an interface that supports the Samsung products in our ecosystem."
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