Santa Clara has been named the nation's Swiftie Capital after Taylor Swift's record-breaking 'The Eras Tour' visited the city. The online gambling and research website Casino.org analyzed tour attendance, Google searches, TikTok posts, and Swift-themed events to determine the distinction. Santa Clara had approximately 10,700 TikTok videos recorded during the shows, with one video going viral and receiving millions of likes and views. Taylor Swift herself expressed pride in the city's title.
Taylor Swift performs on stage during The Eras Tour at Levi’s Stadium in Santa Clara , Calif., on Friday, July 28, 2023. When Santa Clara ceremonially changed its name to Swiftie Clara last summer in honor of Taylor Swift ’s record-breaking “ The Eras Tour ” coming to town, it was supposed to be a fun gesture for two nights only. But the moniker seems to have stuck, as new data suggests the Silicon Valley city is the nation’s Swiftie Capital .
“People are still very much aware that she was here,” she said. “I do think it has had a lasting effect.” Becker has become a “Taylor Swift fan by default” through his husband, who he described as a big Swiftie. While he may not know Swift’s whole discography across her 11 albums — soon to be 12 when “The Tortured Poets Department” drops next week — he said his favorite songs are “The Man” and “Look What You Made Me Do.”
“Though we’ve hosted remarkable artists and sold-out shows before, the ‘Eras Tour’ brought unparalleled exposure to our city,” Lawson said. “The immense media attention from the tour’s early stops sparked our creativity in devising a unique welcome for Taylor.”
Taylor Swift The Eras Tour Santa Clara Swiftie Capital Record-Breaking Tiktok Viral Video
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