The FA’s chief executive claims the Lionesses manager can have ‘whatever she wants’. But that’s not true in one important regard
Bullingham hopes the viewing figures for the Lionesses can translate into broadcast revenue and commercial revenue and says the bigger issue is in the club game. Waiting for the gap in the market to close is not the answer though; forcing it closed is.
“We have an endless list of things and while some people look at our revenue and say that’s a great number I promise you that if you are sat in our chair with all the things you want to do, it’s never enough. However, if England were to pay its men’s and women’s managers the same, that would probably be a driver of commercial revenue. Sometimes, you have to be a market leader.
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