Colombian steel bike brand Scarab has issued a cease-and-desist letter to Factor Bikes over the use of the name 'scarab' and a beetle logo for a new special edition colour scheme on its Ostro Vam bike.
Factor has been issued a cease-and-desist letter by Colombian steel bike brand Scarab over the use of the name and beetle logo for its new Ostro Vam 'scarab' colour scheme. Scarab claims the promotional materials are 'misleading' and 'heightening consumer confusion'. Factor maintains that the use of 'scarab' was unintentional and that the colour scheme is not a collaboration.
Scarab argues that Factor's use of the name and logo, while not on the bike itself, has led to customers believing a collaboration exists. The Colombian brand, known for its unique, custom-built steel bikes, asserts that its name and branding are closely tied to Colombian cycling history and tradition
CYCLING BRANDING LEGAL FACTOR SCARAB BIKES COLOMBIA
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