A growing number of scientists are leveraging TikTok to boost literacy on climate change, campaign for action or combat rampant disinformation online.
The researcher sees his @climatehuman channel as a way to motivate people, especially younger demographics, to become activists.Bringing climate literacy on TikTok is crucial to counterbalancing climate-related misinformation, according to Doug McNeall, a climate scientist at the UK Met Office and lecturer at the University of Exeter.
"We have a responsibility to make sure that the people promoting climate misinformation on purpose don't get a free header," he said, using a football metaphor. In February this year, Doug McNeall and other experts such as Alaina Woods posted videos flagging unfounded theories flourishing on the platform about so-called "15-minute cities."The concept is simple—an urban setting in which all amenities such as parks and grocery are accessible within a quarter of an hour's walk or bike ride from a person's home, reducing CO2 emissions from urban car commutes.
To push back against misinformation on TikTok, scientists say they must first grab the users' attention.
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