Celtic begin the quest for yet another title in a position of strength but manager Brendan Rodgers 'does not want to live in a comfort zone', writes Tom English.
On the night Celtic secured the title last season Brendan Rodgers didn’t sugar-coat his words. When asked for his thoughts on the campaign as a whole, he said it had been "very challenging" and a "little bit tedious". His tone was that of a man who had been through the mill.
Reading the tea leaves of the pre-season friendlies, it looks like Rodgers will have an altogether easier time of it in the months ahead. Given the shambles across the city, this season already looks like it could be a stroll for the champions. Maybe the same could be said about the Matt O'Riley situation, a long-running transfer story that is the footballing equivalent of The Mouse Trap.
Their most recent turnover was £120m and they hold £67.3m in bank reserves. Their advantages over a struggling Rangers are vast. And that’s before you factor in their guaranteed windfall of around £40m in the new-look Champions League.They won’t say it publicly, but Rangers envy Celtic's player trading model. Over the last dozen years Celtic have brought in transfer fees somewhere north of £170m.
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