In 1924, Sears launched radio station WLS, initially known as WES, from a studio in Chicago. The company expanded its reach and became a broadcasting pioneer.
Curtis D. Peck, radio operator at WES station, which would changed its name to WLS after several days of transmission, in 1924. WES , which stood for World’s Economy Store, would broadcast first on April 9, 1924, from a studio in Chicago on the 11th floor of the Sears -Roebuck tower. The company’s drafting room served as a control room. It moved to the Sherman House Hotel for its inaugural broadcast on April 12, 1924, and became WLS , which stood for Worlds Largest Store.
After several days of trial broadcasts, WLS joined the airwaves. The station took as its motto, “Bringing the world to the farm.” WLS’ founder, Sears, Roebuck and Co., was already doing that with its mail-order catalog. It provided access to consumer goods to households many, many miles from a department store. The call letters WLS stood for “World’s Largest Store.”So it should have been a no-brainer for WLS to play music that strongly appealed to rural customers of Sears goods.
During the April 30, 1960, broadcast, Bob Atcher stepped up to a WLS microphone. Famed for singing “You Are My Sunshine,” he announced the “Barn Dance’s” death at the age of 36: Most people assume Morrison’s words were broadcast live, but they were first aired the next day when a recording disc was played. It was played again the following night. Another misimpression involves Morrison’s voice, which seems excited and high-pitched. But experts believe the recording speed was off, masking the fact that Morrison had a rather low voice.
The new adventurous sound became known as the Big Beat, and it reached out to the burgeoning youth population, which readily adopted the music as its own.Personality radio reigned as the deejays’ free-wheeling styles reflected the freshness of rock, and sometimes it was the deejay who could make or break a song.Among the fans in the upper deck were these two screaming Beatle fans at Comiskey Park on Aug. 20, 1965, in Chicago.
“I guess I lost it,” Chicago Cubs manager Lee Elia told reporters April 29, 1983, hours after he made an epic rant ripping the team’s fans — a three-minute tirade peppered with more than 50 profane words including 30 “F-bombs.”After clashing for months, Lujack, tired of taunting from Steve Dahl, entered Dahl’s studio in December 1985 and confronted Dahl and partner Garry Meier.Dahl: “Larry, please don’t interrupt us.”Dahl: “If you want to do this, do it on your own show.
Sears Radio Station WLS WES Broadcasting Chicago 1924
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