Seat boss ends speculation on brand's future; affordable EV will come when it can be built profitably
The Seat brand will live on in the future with a lower-cost electric car positioned below the Cupra range. Seat and Cupra boss Wayne Griffiths sought to put an end to speculation on the future of the Seat brand once and for all by confirming the likelihood of such a model in the future, speculation in part fuelled by Seat S.A chairman Thomas Schafer who said last year that “Seat’s future was Cupra”.
Seat has recently invested in substantial facelifts for the Ibiza and Arona models and Griffiths said their reveal was important to show the company is still committed to investing in Seat models. Cupra and Seat models will now “both live together for at least the next five years and live in perfect harmony as they don’t get in each other’s way”, although there will be no new Cupra models launched that would also carry a Seat badge, and vice versa.
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