In Keurig's fiscal second quarter, sales of K-Cup pods and the company's brewing systems accounted for nearly a quarter of the company's revenue.
The Securities and Exchange Commission has charged Keurig Dr Pepper over claims about the recyclability of its K-Cups.
Keurig has agreed to pay a $1.5 million civil penalty without admitting or denying the agency's findings. But before the company reached that milestone, it was already telling investors that the pods could be recycled. The company's claims could have swayed some consumers, boosting sales of both K-Cups and its brewers. Research conducted earlier by a Keurig subsidiary found that environmental concerns were a key factor that some shoppers considered when buying a Keurig coffee machine, according to the SEC.
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