Seek, CBA: How Ian Narev copied Ralph Norris’ CBA’s tech success at Seek

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Seek, CBA: How Ian Narev copied Ralph Norris’ CBA’s tech success at Seek
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Seek’s recent tech upgrade is being talked about as an exemplar case study. Involving 1000 people including 350 engineers, the project came in on time and under budget.

Already a subscriber?Ralph Norris was pleasantly surprised last month when Ian Narev, his successor at Commonwealth Bank and now Seek boss, said his approach to the job platform’s $180 million tech upgrade was guided by what he learnt from Norris.

Narev and his team embarked on a tech program at the online jobs site in 2021 that was arguably far more ambitious than CBA’s and could have a much higher return on investment. There remains a distinct difference; Australia is a self-service system for jobseekers, whether they be individuals or companies. But it is the opposite in Asia, where most accounts have a salesperson helping clients to use the platform.

He says the team asked a range of questions such as: “What are the things that are going to come out of the woodwork and hurt us when we try to engineer this project? If we replaced our ERP, with this new ERP, or replaced our homebrew CRM with Salesforce and Australian products, what are the major changes that we need to deal with?”

The initial estimate of the cost of the program was $140 million but a couple of months later this was revised to $180 million.“That figure was based on us having gotten even closer to the detail, having started to build out the road map to estimate the scope, all of those kinds of things that gave us more competence as to what the actual cost and duration would be,” Stratford says.

This meant it had hands-on experience working in partnership with two systems integrators – Accenture on Salesforce and Deloitte on Workday. These meetings were all about informing senior management about the compromises being made to ensure the unification was happening on time and on budget. It was Coughlan who came up with a brilliant idea called “nine, nine, nine” to make certain the Platform Unification project met its deadlines and budget.This meant breaking the project down into three nine-month blocks. At the end of the first nine-month block, Seek would deliver several of the largest and most challenging changes to the online marketplace, as well as the first release of CRM.

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