Featuring watches that '99% of people don’t need’ (but we 100% love)
The next time someone suggests that your interest in watches is boring, or says they all look the same, point them in the direction of Japanese watch brands. Try Seiko – specifically its Power Design Project, an event that began in 2001 and has returned this year after a 13-year gap.
Proudly billing itself as a show of ‘Watches That 99% Of People Don’t Need’ it includes the Patternmaker, a watch surrounding by petal-like puffy pink pillows, somewhere to hold your pins while you sew; the Sunny Men, a model with a Doctor Who-style telescopic disk that creates a sundial; the Sukiyaki, a watch whose face contains all the instructions you need to make the traditional hot pot-style Japanese dish ; the Panda Lovers, a play on the watch world’s love of black and white ‘panda’ dials...
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