Selling Sustainability: How Copenhagen’s Annual Summit Recycled Its Own Message

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Selling Sustainability: How Copenhagen’s Annual Summit Recycled Its Own Message
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The 15th anniversary of the annual Global Fashion Summit showed that the road to sustainability is a long, rocky one.

staged its 15th forum last week, but it wasn’t celebrated with pomp and frills because there’s nothing to celebrate since the fashion industry is still not on track to meet its 2030 and 2050 targets.More than 1,000 attendees and 110 speakers representing 20 countries gathered in Copenhagen at this year’s event, which was called “‘Unlocking the Next Level.” Last year, 138 speakers took to the stage and 28 countries were present.

Also during the summit, the Ellen MacArthur Foundation laid out a new idea on one of the smaller stages: decoupling revenue from production and resources. The foundation suggested that instead of brands tapping into new sustainable initiatives, they should think about repair, rental, resale and remaking.

The Sky High Farm Universe business model is designed to give 50 percent of its profits to Sky High Farm, to regenerative farmers unseen by the system that do not benefit from the subsidies granted to the agro-industrial complex. After 15 consecutive summits, it’s hard for anything new to come out from businesses.

Her take on modern luxury translates to slow luxury, combining craftsmanship with sustainable innovations.

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