Serapian has opened its first Japanese permanent flagship in Tokyo's Ginza designed after its headquarters in Milan's Villa Mozart.
After testing the retail waters with a temporary store at Ginza Six in 2019 and corners at local department stores, storied luxury
Located in the tony neighborhood that is home to a host of luxury brands and slated to officially open on Wednesday, the 2,150-square-foot boutique covers two floors and was designed by Milanese architect Piero Portaluppi, in sync with thestore in Japan dedicated to the finest Italian Mestieri d’Arte and a reference to Villa Mozart, our Milanese home,” said Serapian chief executive officer Maxime Bohe.
Interior design aligns with the Milanese taste for refined understatement in the mosaic marble flooring, textile-covered walls by Dedar and Pictalab, as well as in the design pieces scattered throughout, which include a Carlo Scarpa “Sailing” chandelier, a ‘60s piece by sculptor Riccardo Scarpa, semiprecious gemstones nestled in marble tables as well as furniture by Marta Sala Éditions and Azucena.
The back room on the ground floor and upstairs space — the latter with a black-stained parquet floor and decorated with hand painted botanical and astronomic motifs — are inspired by Casa Degli Atellani’s interiors, the historical private residence of Portaluppi in Milan, bought in 2022 by industry titan In keeping with its bespoke customization service, the upper floor houses the atelier space where craftspeople guide customers through the creation of made-to-measure Mosaico hand-braided...
Marking the store’s opening, Serapian is introducing some leather colorways exclusive to the location, as well as debuting a collaboration with storied Japanese silk company and kimono-maker Chiso on a limited-edition capsule collection. The latter includes limited-edition bags lined in silk with floral motifs specifically created for the collaboration by the Japanese company, which was founded in Kyoto in 1555.
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