Serena Williams is no stranger to winning. And now, she wants us to win — well, Wyn. The Olympian is making her foray into the celebrity beauty brand game with a new makeup line, and Allure has all the details in April's One to Watch.
We’ll be honest: “Serena Williams makeup line” was not on Allure’s 2024 celebrity beauty brand bingo card. When Wyn Beauty arrived at Allure HQ several months ago, we were a little surprised and very skeptical . But we started using it — we’re here to do the work — and, come to find out, we hit a makeup jackpot.
I was immediately drawn to the soft-matte finish of the skin tint, which cosmetic chemist Amanda Lam says is thanks to sodium-potassium aluminum silicate and silica, which “help to create the blurring effect on the skin.” She says the formula also includes hydrating and soothing ingredients like smoothing urea, calming allantoin, and moisture-retaining sodium hyaluronate. It’s easy to forget that you’re applying sunscreen with this tint since it feels so much like a complexion product.
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