Sharing apps are booming but will the kindness continue?

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Sharing apps are booming but will the kindness continue?
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The pandemic sparked a surge in activity for sharing apps like Olio but has the trend run its course?

The pandemic, and lockdown, made Adam Ellison want to help other people.

"The demand is just off the chart," says Tessa Clarke, Olio's co-founder. The app used to see just under 300,000 food items listed every month. That figure is now roughly 1.6 million, and half of all items are requested by the app's users within 30 minutes of being listed., which was announced last September. It allows Olio volunteers like Mr Ellison to collect and share food waste not claimed by charities.

In August, Olio will branch out with a new feature called Borrow, where users will be able to lend people items under a certain value, such as tools. The idea is to reduce the unnecessary purchase of objects that are only used very occasionally. Meanwhile, at Nextdoor, a social network that connects people who live in the same district, there was a 380% increase in posts from UK users that mentioned helping or assisting each another.

, notes Cat Mahoney, research manager at the Charities Aid Foundation . Online donations rose, however. While they have since fallen again, they remain above pre-pandemic levels.The influx of posts using terms related to kindness or giving on Nextdoor has been sustained throughout the pandemic, even in countries that have experienced long stretches of very low cases, says Ms Sager.

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