In the Female Founders podcast series, ModiBodi founder Kristy Chong urges female entrepreneurs to have a detailed plan for how to grow their businesses and to get their life partners on Trello.
When Kristy Chong was just seven years old she wrote down what she wanted to be when she grew up.
She threw herself into research, taking a scientific approach and eventually getting a patent on the fibre technology ModiBodi would develop.It started with 500 pairs of leak-proof knickers. ModiBodi now turns over $70 million, selling not just its underwear around the world but a range of swimwear, activewear and a line designed for men, who also suffer from incontinence.
“I was breastfeeding, pumping, in the rooms at [advisers] Deloitte, and then going back up and doing [sale] pitches, and then still trying to run my business with a baby who didn’t even sleep in a cot. I had to hold her every night. That was really, really challenging.The eight-part series asks female founders for their daily hacks; something they might do each day to help them get more done.
Chong is running the ruler over a couple of investments, with her focus being on women making an impact, be it social or environmental.“They’re working on great pitch decks. I think the part that’s missing is how they’re truly going to grow it – what’s your three-month plan?”“Go and do it. Yes, it’s tough. But like having your children, you know how tough that is but how rewarding it is. It’s the same when you run your business. And your partner will come on the journey, eventually.
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