Shein, Temu escalate epic e-commerce squabble

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Shein, Temu escalate epic e-commerce squabble
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Chinese fast fashion slingers get their Spider-Man meme moment

Shein, a well-known purveyor of desperately cheap goods, has raised lurid claims against its rival Temu in a lawsuit.

In the filing, Shein cast itself as an"immensely valuable" brand and retail business that offers"highly sought-after clothing, accessories and homewares" internationally, and whose success was"achieved by designing products that consumers love and can afford."Misused Shein's trademark and even tricked internet users searching for Shein into clicking on Temu;Lifting photos from the Shein website – and not even trying to hide it.

Shein also has its critics. The outfit aspired to list on the New York Stock Exchange, but faced resistance as investors and authorities pondered risks such as uncomfortably close ties to Beijing, the aforementioned forced labor allegations, systematic AI-powered, a spokesperson at Temu, said:"The audacity is unbelievable. SHEIN, buried under its own mountain of IP lawsuits, has the nerve to fabricate accusations against others for the very misconduct they’re repeatedly sued for.

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