They failed to mention Shell's more polluting activities, the advertising watchdog rules.
By Faarea MasudOil and gas giant Shell has had some of its adverts banned for misleading claims about how clean its overall energy production is.The Advertising Standards Authority ruled they all left out information on Shell's more polluting work with fossil fuels.The adverts cannot be shown in their current form again, the ASA ruled.Shell had stated that the ads were intended to raise awareness of the lower emissions energy products and services it is investing more money in.
Shell said that people who saw the adverts would already be well-informed of its operations and would mainly associate the brand with petrol sales. One of the banned advertisements was a poster shown in Bristol, with the text "Bristol is ready for cleaner energy". It included text quoting the number of homes in the South West of England which used renewable electricity. The ASA ruled the poster was misleading because it gave the impression that Shell as a whole was providing cleaner energy.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
UK watchdog bans Shell, Repsol and Petronas greenwashing ads\n\t\t\tExpert insights, analysis and smart data help you cut through the noise to spot trends,\n\t\t\trisks and opportunities.\n\t\t\n\t\tJoin over 300,000 Finance professionals who already subscribe to the FT.
Read more »
'Misleading' Shell adverts about low-carbon products bannedShell fiercely disputed the ruling on its adverts, calling it 'short-sighted' and claiming it could 'slow the UK's move towards renewable energy'.
Read more »
UK watchdog bans Shell, Repsol and Petronas greenwashing ads\n\t\t\tExpert insights, analysis and smart data help you cut through the noise to spot trends,\n\t\t\trisks and opportunities.\n\t\t\n\t\tJoin over 300,000 Finance professionals who already subscribe to the FT.
Read more »
Incoming Nigerian government urged to prevent human rights abuses in the Niger DeltaTHE PLANNED sale of oil giant Shell’s operations in the Niger Delta must not worsen...
Read more »
Otters: Animal returns to River Cynon following clean upThe money has been spent cleaning up and restoring the river, where wildlife populations were in decline.
Read more »
Councillors call for urgent clean-up of litter-plagued A1The battle against A1 litter goes political. South Kesteven Coalition insists on immediate clean-up. But, what’s next after the election upset?
Read more »