A third of shoppers said they shop at independent retailers more frequently than they did two years ago in the search for uniqueness and better customer service
The 18 to 27 age group shows a preference for shopping at independent retailers over any other age group, with 74 per cent favouring them and showing a tendency to avoid chain stores in favour of independent boutiques.
Charlotte Broadbent, UK general manager at Faire, which commissioned the research, commented: "The independent retailers we work with tell us that it's often their youngest shoppers who most value the uniqueness and personal touch that independent stores offer over larger retailers." Overall, 56 per cent of all those surveyed expressed a desire to shop at independent stores more than they currently do but claim the cost-of-living crisis is driving them to bigger chains. Yet, a third stated they shop at independent retailers more frequently than they did two years ago.
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