The app Vêtir will offer users an in-person styling experience at The Shops at Hudson Yards.
. The 3,000-square-foot store will operate a monthly rotating theme with programming ranging from “Shop My Closet,” curated by various celebrities, to “Shop the Runway” during fashion month in partnership with WME/
The pop-up kicks off with Ashley Graham’s closet, featuring her picks of the season, and things she has in her own closet. The customer can touch and feel them in the store, or she can go on the app, and shop in her closet. For example, if Graham buys a new Khaite dress for the season and it’s in her closet, Vêtir will have the exact same dress by Khaite available for purchase. If her stylist styles that outfit, the customer can shop that in the app as well for additional items.
Through the app and the store, Vêtir makes money on every sale. Initially, Hudson estimated the app would be profitable in the first quarter of 2025, but now with the store, she expects to be profitable in mid-year 2025. She closed a seed round in September 2023 and did an add-on round that closed in March. Hudson is financing this store.
Early on, Vêtir patented shoppable video technology. “I really believe that’s the next frontier,” Hudson said. In the app, they have shoppable video. When stylists can’t reach all their clients at once, they can go into a dressing room, make a capsule collection, style the outfits and send it out to all their clients as a video. “It’s a way to bring experience into a 2D tech platform,” she said.A key component of this partnership is the Hudson Yards venues.
“We’re excited to be partnering independent New York designers with Hudson Yards,” said Kim Fasting-Berg, executive vice president of marketing at WME Fashion. “There’s no better time than during New York Fashion Week, when the industry and fashion fans have all eyes on fashion for designers to have multiple touch points with their consumers.
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