Even so, more high street stores should follow their repair and re-wear example
Bank holidays mean little to unsalaried jobbers like myself, but I strongly believe we should all get a day, perhaps two, away from work each year to search for the perfect pair of jeans. At least a decent pair if perfection is too much to ask.is cheering. The retailer found that only 10 per cent of us can mend our own clothes, while 60 per cent of British consumers wish that big shops like M&S put the work in to help us make better environmental choices and lower our carbon footprints.
M&S has collected more than 36 million garments via its clothes donation scheme, raising around £23m to fight poverty. This plan to give “another life” to even more items is undoubtedly noble. But, why not extend these suggestions towards sustainability by making better clothes in the first place? Bust zips, burst seams, worn-through bums. Only three are still wearable. Why do I keep buying them? They fit. And at £39.50 a pair, despite the still simmering guilt at spending on “fast fashion” then wasting the bounty, I’ve gone back to this same product time after time.
After much trawling, I’ve found a few more pairs of jeans I can bear to wear. One is from Arket, which talks about using recycled materials and factory traceability, but is owned by fast fashion giant H&M. Another pair is from Nudie Jeans and costs from £150, but the company offers both free repairs forever, and the opportunity to trade in old pairs for a discount on new.
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