As Paramount’s M&A saga twists and turns further, what would be the best road forward for its streaming service under a buyer?
No matter who buys Paramount, the owner will face tough choices about what to do with Paramount+Still, Paramount’s CBS assets require keeping a stake in some form of streamingwould keep the company whole, at least in the short term. But upon taking control of Paramount, Skydance CEO David Ellison would still be faced with difficult choices about how best to steer the beleaguered media giant into the future.
Yet the service has remained subscale; despite that growth and its multinational reach, Paramount+ still has about 25% fewer subscribers than Max, its closest competitor and comparison point. Paramount’s 2023 direct-to-consumer revenues, meanwhile, totaled $6.7 billion against a full-year loss of $1.7 billion — which, though obviously substantial, was at least narrowed nearly 10% from the previous year’s loss. It is still conceivable the SVOD could hold out.
But there’s something any prospective buyer should keep in mind: No matter what offer ultimately prevails, Paramount cannot afford to abandon the streaming space completely.
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