Should social media face-altering tech be regulated?
Meanwhile, the UK is now looking at the same issue, as the government's Online Safety Bill continues to make its way through Parliament. However, it remains to be seen whether the law will target just adverts on social media, or influencers as well.
He wants to see the new law "contain future proofed regulation", so it also requires the same admission for altered videos, and any other tech developments. Sean Mao, the chief executive of San Francisco-based Perfect365, urges people to use its app "in a safe and ethical way". He adds: "We encourage people to use the app to express their creativity and not to use the app with malicious intent to deceive others or misrepresent themselves."
"When asked what matters most, we consciously talk down the importance of physical appearance and talk up qualities such as intelligence, values and personality, yet psychological research consistently reveals a strong positive relationship between a person's attractiveness and their ability to sell to us."
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