Shropshire Blue, a tangy blue cheese from the UK, is gaining global popularity. Spotted in shops and bars from Paris to São Paulo, this cheese is outselling Stilton in some areas. Its rich yolk-colored interior and flaky crust are attracting cheese lovers worldwide, leading to a surge in sales and making it the second most popular blue cheese export from the UK.
The orange coloured cheese is becoming the most popular blue on the market. READ MORE:British cuisine can be a controversial topic abroad, with many foreigners sceptical of food coming out of the fish and chippy-loving nation.
The owner of one British Cheese Deli in Zurich, Rui Trindade Farinha told the Telegraph that it is even more popular than Stilton. One tangy blue cheese from the UK, Shropshire Blue, is making waves globally, having been spotted in bars as far away as Brazil Fromagerie Laurent Dubois, a popular fromage outlet with five stores across the city, are among those shelving the blue cheese.'In the universe of all the blue cheeses which exist in France and in our range, Shropshire Blue stands out visually. It attracts the eye with its colour and contrasts with its blue veins.'
Originally called 'Inverness-shire Blue' or 'Blue Stuart', the popular veiny cheese was reinvented as Shropshire Blue to increase its popularity - despite lacking any real link to its name. According to The Grocer, the trend, which became popular towards the end of last year, has resulted in a six per cent surge in sales, with younger people in particular seeking out the British classic.
While Stilton is still a popular choice, the Shropshire Blue has quickly been gaining traction, with cheese lovers going wild for it's rich yolk coloured interior and flaky beige crust
Cheese Shropshire Blue Stilton UK Exports Global Food Trends
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