At AHDB, recipe development is an essential tool in our marketing campaigns.
This work presents pork as flexible and nutritious, a lean protein that can suit a variety of tastes and occasions.
These briefs are driven by in-depth market research that highlights what consumers are looking for, like quick, budget-friendly, and familiar meals. With many people now looking for simple, easy-to-make recipes that pair well with appliances like air fryers, we aim to develop recipes that suit this preference for convenience.Most recipes feature fewer than ten ingredients, based on research showing that complicated recipes or hard-to-find ingredients can be off-putting.
Nutritional considerations are also a key part of our development process. Each recipe is assessed to ensure it meets government standards on fat, salt, and sugar, positioning pork as a healthy protein choice.
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