Shushu/Tong Shanghai Fall 2024 collection, runway looks, beauty, models, and reviews.
Shushu/Tong sure knows how to draw a crowd. On Sunday night at 10:30pm, there was a line for the second showing of Liushu Lei and Yutong Jiang ’s fall 2024 collection that wrapped around the block. The label has become one of Shanghai Fashion Week’s top-billing names as its closing show, and it’s easy to see why.
The fashion incubator Labelhood, which hosts Shushu/Tong’s shows, puts on a presentation for industry guests and another for the public. The label consistently draws the largest amount of requests from the public, and its show tickets are the most expensive in the resale black market. “Someone once broke into the office to take the tickets to sell them,” reported a publicist. When it comes to Shushu/Tong, it’s really that serious.
The growing popularity of Shushu/Tong is in part due to the way in which it so singularly captures a particular pocket of style today; it’s dressy and sophisticated in the way 20-somethings see sartorial maturity, but it’s also playful, demure, sexy, and considered. The designers don’t simply throw on little bows on dresses and sit in their ribbon laurels as the partial propellants of today’s ever-present coquette trend.
“We wanted to do something glamorous to clash with something simple, maybe even naive,” said TongTong after the show. Glamorous it was. “But it doesn’t look naive” interjected a mutual friend. “Exactly! She grew up,” answered the designer. ShuShu and TongTong are now in their 30s, she said, and next year marks the brand’s 10th anniversary. “The girl grew up too!,” ShuShu added.
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