KSI, Miniminter and Zerkaa might not be names that mean anything to you, but as part of Sidemen, they're cultural icons to many
’s London Stadium is playing host to The Sidemen charity football match, and while it may not be on your radar as something to fill the void if your team is not playing, it will be the most watched match during the international break.Last year, The Sidemen, a YouTube collective with 19 million subscribers, held the event at The Valley Stadium, home of, selling out their 27,000-capacity stadium – something Charlton failed to do on any occasion last season as they finished 13th in League One.
In 2014, the group launched Sidemen Clothing and opened its first physical store in Kent’s Bluewater Shopping Centre earlier this year. They have also released a book titled Sidemen: The Book, a No 1 bestseller in the UK, and was nominated for an award at the 2017 British Book Awards, as well as running several other business ventures, including the Sides restaurant and XIX Vodka.KSI is the most famous member of the collective and has been an international YouTube star for over a decade.
The first of its kind was held in 2016 and continued until 2018 before taking a four-year break until 2022. Sidemen FC have had the better of the occasion, winning three times and losing once, a 2-0 defeat in 2017. Last year, arguably the most exciting occasion to date, they came back to win 8-7 against the YouTube All-Stars, owing to a hat-trick display from Miniminter.
This year is arguably the most impressive line-up for the YouTube All-Stars yet, featuring some of the biggest names on social media from both sides of the Atlantic. The team is headlined by Americans IShowSpeed and Kai Cenat, best known for their streaming content on YouTube and Twitch. The roster also features WillNE, Max Fosh, Karl Jacobs, Filly, ChrisMD, XQC, Jacksepticeye, Theo Baker, Chunkz, Danny Aarons, Aboflah, Jidion, Duke Dennis and Niko Omilana.
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