As style Icon Sienna Miller teams up with iconic retailer M&S this 40-something editor doesn't underestimate its importance for middle aged women.
Something is happening. It's like the whole world shifted and the greeting card which states"Life Begins at 40" is actually turning into a reality. Over the last few months we have seen Anne Hathaway, 43, play ain The Idea Of You — where she not only looks amazing, but she is desired by a younger man and nonchalantly wears ripped jeans with long flowing curled hair with pride.
It was announced yesterday that the style icon will be launching a limited edition range with the iconic store and the internet is abuzz with excitement.
Yep, this emergence of the power 40s is more than just a cheesy line to get you through another decade, it is a movement. No longer is the 40-year-old being portrayed as the old, frumpy woman whose best years are behind her, instead it looks exciting and vibrant. There is an air of self assurance of these 40-something women like Miller, Hathaway, Jessica Biel, and even the Kardashian clan that life doesn't stop as you hit the big 4-0.
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