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A recent study conducted by the FTC and international consumer protection networks has uncovered alarming statistics on the prevalence of “dark patterns” in subscription-based websites and apps. Dark Patterns are a collection of manipulative design techniques created by Silicon Valley to make it difficult to separate yourself from subscription services.
Dark patterns are subtle design elements intentionally implemented to influence user behavior, often leading consumers to make decisions they might not have made otherwise. These manipulative techniques can range from making it difficult to cancel subscriptions to pushing users towards more expensive options through visual trickery.
Another common dark pattern uncovered in the study was “obstruction,” which involves making certain actions, such as canceling a subscription or bypassing a free trial offer, unnecessarily complicated or tedious for users. This tactic often manifests in the form of hidden or grayed-out options, making it challenging for consumers to opt out of services they no longer wish to use.
Social proof, a psychological phenomenon leveraged by 21.5 percent of the studied platforms, uses crowd behavior to influence individual decision-making. In the context of subscription services, this often involves displaying metrics about other users’ activities to encourage sign-ups or upgrades.
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