Sing when you’re spinning: Strava announces “first of its kind” in-app integration with Spotify What do you reckon will be on Mathieu van der Poel’s first Strava playlist? cycling
Strava has announced that it is partnering with streaming giant Spotify in a deal which will enable users of the popular ride-tracking platform to access and stream music, podcasts, and audiobooks while recording activities on Strava.
Instead, starting from today, Strava users can play, pause, and browse their favourite songs and podcasts – with the, naturally, sitting at the top of the list – without leaving the Strava record screen. “Over time, the consumption of music has evolved dramatically from CDs to streaming, which has opened the door for audio to inspire us in ways it couldn’t before,” Mateo Ortega, Strava’s Vice President of Connected Partnerships, said in a statement.
Ian Geller, VP of Business Development at Spotify, added: “One of our biggest goals at Spotify is to be everywhere our listeners are – whether that’s on a run, in the gym, or anyplace in between. This integration with Strava is another way we’re moving with our listeners and allowing them to seamlessly connect to the music and audio they love.”
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