An internal review finds a discrepancy of about 10% to 12% of SPH Media's reported daily average circulation from September 2020 to March 2022.
MANILA, Philippines – The Straits Times said an internal review of the circulation numbers of its parent company SPH Media showed they were inflated or overstated, in a scandal that could break the trust of news readers – and advertisers – in the company.on January 9 that the company began an internal review of its processes in March 2022.
SPH Media publishes The Straits Times and The Business Times, Lianhe Zaobao, Shin Min Daily News, Berita Harian, and Tamil Murasu. , an alternative media outfit in the country, added at least three executives were made to leave SPH Media over the created discrepancies., SPH Media’s spokesperson added, “The staff involved had been taken to task, or had left the organization,” without naming anyone involved.SPH Media’s spokesperson cited some of its missteps.
Said the spokesperson, “A project account was injected with additional funding over a period of time to purchase fictitious circulation.”The scandal, and how it is being covered, points to a likely erosion of trust in the media group.Obvious details, such as naming those responsible and denoting what actions were taken against the offending parties, should have been part of transparent coverage in the company’s issues but remain undisclosed.
The fudging of the numbers translates into uncertainty, which can also taint advertiser sentiment and increase hesitance in supporting SPH Media, creating a cycle of distrust that may be difficult to bounce back from.
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