Several psychological factors explain the incredible rise of Taylor Swift and her devoted fans.
We all derive identity and self-esteem from being members of groups.Most of us admire someone in music, sports, or the arts. From Dublin to Dubai, Rome to Rio, Swiftmania has now become contagious across five continents. Stadiums sold out as millions flocked to grab tickets. Ticketmaster estimates 14 million users fought for 625,000 tickets on the 152-show Eras tour.bracelets appear everywhere.
Is it the 13 Grammy award-winning music, the 5-foot-11-inch messenger, or the angst-filled messages? What explains the unbridled adoration of a stranger with relatively limited—if unrivaled and impressive—life experience?from being members of groups such as a football team, political party, or religious order.
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