How to design experiences for everyone.
01. Start with a diverse team
Visual preferences and interpretations can vary depending on culture and geography – including interpretation of colour and shape. There are no specific correct answers except the fact that you have to get into the shoes of the users that you're designing for. Sareen offers a simple example of the direction of forward, which can vary in different parts of the world – pretty important for designing, say, a remote control.
She recommends doing background research into historical context, institutional or interpersonal practices and policies that have impacted on particular communities by consulting journals. She also stressed the need to always question one's own biases. Many designers point out that designing accessible interfaces often doesn't only make the experience better for people with a certain disability, but actually improve it for everyone. Vee Rogacheva, head of product design at Fure, advocates for bringing the engineering team on board in these decisions as soon as possible because they should have expertise and knowledge that can enrich prototypes and design solutions.
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