The fourth location for the established department store franchise updates the SKP format with an outdoors promenade that features 44 luxury and fashion brands.
and “the gateway to nine provinces.” Based on its size and growing affluence, the city is one of the relatively underserved luxury markets in China despite the short-term challenges facing the overall economy, according toMoynat Courts China's Young and Affluent With Stylist Lucia Liu on a Dopamine-filled Chinese Valentine's Day Capsule
“We were able to take a classic shopping mall and formulated it into a living, breathing magazine. SKP also becomes part of that street culture, with the K Avenue retail street of 44 properties that have been repurposed for brand takeovers,” added Mitchell of the outdoor luxury promenade at SKP Wuhan.now stand shoulder to shoulder along the busy riverside corridor that extends for about 1.5 kilometers.
A walk down K Avenue gives viewers a stunning view of the SKP Wuhan facade, which looks like a radiating lantern from afar. The effect was achieved by layering two interacting geometric skins on top of a lighting system. SKP logos, strategically placed at a 45-degree angle at each of the four entrances, complement the rhythmic dance of the dazzling facade.
Upon arriving at one of the four entryways carved into the building, a soft glow catches visitors’ eyes.Inside the mall, or “a cloister-like” retail haven, shoppers are guided toward two half-moon shaped atriums enclosed by book-matched marble, which are currently occupied by a “There are all these subliminal layers, and I call it the onion skin metaphor. The more you peel off the skin of an onion, the sweeter it gets in the middle, so every time a customer comes back to SKP, I believe they have this emotional bond and empathy with the brand, and they feel like they’re in a house of curation,” Mitchell said.
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