Sky News plans a major transformation over the next five years, shifting focus from traditional TV to premium paid content across digital platforms to ensure its future. The strategy, dubbed Sky News 2030, aims to create new revenue streams by offering paid subscriptions for podcasts, newsletters, events, and live shows. This move comes as the news broadcaster faces declining traditional TV audiences and increasing competition.
Sky News has unveiled plans for a root and branch overhaul of its programming and newsroom aimed at creating a model of premium paid content to safeguard its future from an existential threat to traditional TV.
Talking to the Financial Times, Rhodes said the broader media industry was seeing “profound disruption”, with linear TV in long-term decline as a generation of consumers who have grown up with digital-first content seek their news online and through social media. This will need a “fundamental rethinking” of the approach taken by Sky News, he added. “Premium is about things that people will pay for. It’s about putting engagement over reach,” he said.
Sky News Premium Content Paid Subscriptions Digital Transformation News Media Linear TV Decline
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