Some of the biggest names in sports journalism have joined American website TheAthletic, but with the UK already 'at saturation point for football coverage' marthakelner wonders whether the new sports website on the block can succeed? SkyViews
But a major question mark remains over whether there is a market for its offering in the UK, where we are already at saturation point for football coverage with newspapers, the BBC and Sky Sports News offering comprehensive coverage of the Premier League.
But there is an aggressively competitive side to The Athletic, too. Their chief executive in the US, Alex Mather, revelled in the possibility that the product might destroy local journalists. The mood inside The Athletic's headquarters in central London is confident that what they have put out there so far is worth the subscription cost.The mood inside The Athletic's headquarters in central London is confident that what they have put out there so far is worth the subscription cost.
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