The final buzzer to the FIBA Basketball World Cup 2023 rang with a much deeper meaning for Filipinos who witnessed the best players from all over the world and immersed in world-class hardcourt action in Manila, powered by FIBA global partner Smart Communications, Inc. (Smart).
After setting a new attendance record on opening day with 38,115 fans at the Philippine Arena in Bulacan, hundreds of thousands more flocked to the rest of the games at the Araneta Coliseum in Quezon City and Mall of Asia Arena in Pasay to root for their favorite players and teams.
Moreover, subscribers were given a chance to own a piece of basketball history as Smart unveiled limited-edition Gilas Prepaid Cards, and FREE collectible non-fungible tokens or NFTs exclusive to Smart subscribers.During the tournament, basketball fans trooping to the venues enjoyed awesome augmented reality activities, such as the Smart Quiz, Smart Shirt Blast, and Smart Power Dribble Cam for a shot at winning premium tickets, exciting prizes, and limited-edition merchandise.
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