After turning the SM Mall of Asia (MOA) Ball into a giant basketball with a hoop to the delight of basketball fans, mobile services provider and FIBA global partner Smart Communications, Inc. (Smart) has scored a ‘Best Outdoor Ad’ recognition from Bestads, the world's best global ad industry website. Bestads picks the best advertisements in
After turning the SM Mall of Asia Ball into a giant basketball with a hoop to the delight of basketball fans, mobile services provider and FIBA global partner Smart Communications, Inc. has scored a ‘Best Outdoor Ad’ recognition from Bestads, the world’s best global ad industry website.
Smart unveiled the MOA Ball last Aug. 15 to drum up the excitement for the world’s biggest basketball tournament, signifying not only the country’s participation as one of the hosts of this historic event but also as a nation with an unmatched passion for basketball.Smart’s MOA Ball was handpicked for Best Outdoor Ad by guest judge Todd Mackie, Partner and Chief Creative Officer at Broken Heart Love Affair -Toronto.
Measuring 1.5 meters in diameter inside a ring with 111 meters in circumference, the MOA Ball was a collaboration of Smart with creative agency Gigil as well as media agency Metropolis and production partner UpRising.
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