Hannah Holland is a producer for 'Velshi' and the producer for the 'Velshi Banned Book Club.'
A skit from “Saturday Night Live’s” season finale parodying a commercial from fast fashion giants Shein and Temu landed with a depressing punchline about the state of the industry. As guest host Jake Gyllenhaal and cast members pose in front of a muted, solid-colored backdrop in their fast fashion finest, an off-screen voice cheerfully asserts that their clothing is “not made with forced labor,” that “all workers paid” and the items contain “minimal lead.
To remain cutting-edge, those who aspire to be fashionable are forced to pick up and drop trends as quickly as the masses absorb them. This whipsaw of trends and microtrends creates the perfect wet and dark environment to keep fast fashion alive and growing. In 2020, supermodel Kendall Jenner posted a serene summer photo of her drinking a glass of white wine in front of a calm ocean. She wore a floppy sun hat and House of Sunny’s now-infamous green knit Hockney dress.
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