Social media influencers boost nicotine product appeal among youth

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Social media influencers boost nicotine product appeal among youth
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Young people exposed to social media posts by celebrities and influencers who endorse nicotine products are more susceptible to smoking or vaping, University of Queensland research has found.

The University of QueenslandSep 9 2024

Young people were asked to identify if they saw tobacco-related content on their social media in the last 30 days, the frequency of exposure and if they were curious or intended to try products. The UQ research team used data from the Population Assessment Tobacco and Health study, a longitudinal study focused on understanding tobacco use and its health impacts.

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